Star Deletions Subtract one Star for every YES answer.	YES	NO
Does your site use spamming techniques? Spamming is a way to cheat search engines into giving your site a higher ranking than it deserves. There are many spamming tricks, but a simple explanation is if your HTML code has anything a visitor can't actually see on the page, then you are using spam techniques.
Are you using an alphabetical name trick? Since our directory is alphabetical, you will forfeit a star if you change your site title to rank higher. In fact, we probably won't list your site. For example, if your company's name is Billy's Gift Shoppe and you try to call it AAAA Gifts, or 1Billy's Gifts, that would constitute a name trick.
Is your site name different than the "make checks payable to" name? You will forfeit a star if your site name doesn't match the name customers have to make their checks payable to. For example, if your site is titled "World's Greatest Personalized Gifts", and somewhere in small print on the order form it says "Make checks payable to Jason Klien", you will lose a star. You can avoid this by calling your site "World's Greatest Personalized Gifts by Jason Stein". A good rule of thumb is to use the name that's on your business stationery or checkbook. Also, if we can't find information on who to make a check payable to, you will forfeit a star.
Is your Company information hard to find? Our policy is no more than three clicks to find your company information. This includes a minimum of company name, address, phone and email. This probably sounds obvious to most people, but some sites overlook the obvious. We recently reviewed a site that offered a personalized product for $85. We searched every page and were unable to find the company name, address, phone, or even an email address! Would YOU send this company $85?
Do your product links take customers to another company's website? Are you a retailer or an affiliate? Do the links on your website - not counting any links on your "Links Page" - link to your own retail products or do they link to another company's website? As a business owner, you can join as many affiliate programs as you like. But for our purposes, if the links don't clearly state the customer is being taken to another company, then the Ring considers that deceptive. For example, if your main page has two links: One says Personalized Baby Gifts and links to another page on your website, that's fine. But if the second link says Personalized Wedding Gifts and actually forwards the customer to another company via an affilliate link, then that is unacceptable - and to some customers, deceptive.
You have NOT viewed your own website on BOTH Navigator and Explorer? Some do-it-yourselfers build sites that are only viewable on one browser. Obviously, if your membership code is not viewable on all the top browsers, the link chain is broken, and you are cheating other members of the ring.